Aug 14: Colorado QB Julian Lewis inks equity NIL deal with Gym Weed
Article credit: Pete Nakos
Colorado quarterback Julian Lewis is adding to his NIL portfolio ahead of his freshman season. The former top-60 recruit in the country has inked an endorsement deal with the energy drink Gym Weed.
As part of the agreement, Lewis becomes an athlete equity partner with the brand. The multi-year deal includes Lewis starring in social media campaigns for the energy drink. Full financial details of the deal were not disclosed. Lewis’ representation at Network negotiated the deal.
“After I tried Gym Weed and had a chance to meet the team, it just made sense,” Lewis said in a statement. “It’s more than an energy drink. As a student-athlete, I feel like the need to focus all day long is my reality, and that’s what made it a perfect fit for me. In NIL, the biggest thing I’ve learned is you’ve got to work with brands you actually believe in. You can’t just grab every offer — your name’s on it, and you’re building with them for the long run.”
Lewis is also signing a marketing deal with Taco Bell, with the campaign set to launch this weekend. The quarterback will have his collectible player cup as part of the “Buffs Box,” a new NIL campaign launching at Taco Bell locations throughout Colorado.
