Lex McPherson

Lex McPherson currently serves as the Director of Talent Partnerships at The Network Advisory.

A fierce competitor in all arenas, Lex’s athletic and academic achievements have fueled her passion and savvy for law and sports marketing.

While at the University of Miami, she simultaneously earned her Bachelor of Business Administration, with an emphasis in Legal Studies and Management, and competed as a Division I collegiate swimmer. During her time at Miami, Lex built significant sports relationships, sparking her passion to work with athletes.

Lex’s interest in sports law and sports management led her to pursue her law degree. She graduated with honors from the Florida State University College of Law in 2020. She will take the California Bar exam this September.

While pursuing her J.D., Lex worked with VaynerSports in Los Angeles, producing large-scale events including their 2019 Super Bowl Party and 2018 and 2019 ESPYs Kickoff events. She also drove marketing and public relations efforts and negotiated brand partnerships for their athletes. At The Network Advisory, Lex works on major partnerships with the company’s A-List clients across the entertainment and sports industry. She continues to collaborate on experiential marketing endeavors, most recently working on partnerships for the Bootsy On the Water Super Bowl with Post Malone.