We exist in a new era where the NCAA now grants student-athletes the ability to monetize through their Name, Image, and Likeness (NIL) through commercial endorsements, social media posts, public appearances, content creation, and other commercial activities.
Brands can now align with rising stars that authentically connect to younger audiences and create consumer engagement through an active fan and passion-based community.
The Network Advisory has a large footprint in the NIL space. We will continue to address the needs and provide solutions for student-athletes, as well as brands and schools looking to enter this growing space.
- College athletes are taking the media world by storm, with a 146% increase in NIL deals and nearly 2,000 deals last year across 16 sports–a surge driven by football, women’s sports, and innovative marketing strategies.
- College football players remain at the forefront of the NIL revolution, accounting for 60% of all new deals in 2022. Their remarkable 174% growth in NIL sponsorships has outpaced that of the overall industry by 28%, demonstrating the significant impact of NIL on their earning potential and value of their personal brands.
- The top ten categories across NIL athletes accounted for more than 70% of total sponsorships in both 2021 and 2022 – highlighting the competitive landscape of NIL deals. Quick Serve Restaurants (QSR); Hotel & Restaurant, Leisure; and Business Services are opting for more NIL deals than partnerships with major pro athletes – underscoring their confidence in the brand-building power of collegiate athlete influencers.
NIL is the hottest growing advertising medium, and TNA has all of the tools to help you enter and excel in this new field. This next generation, Gen Z, has completely changed the way of marketing. The use of influencers and user-generated content (UGC) by brands has taken social media by storm, with NIL athletes manning the ship.
INFLUENCER CONTENT
- $16.4B: Value of the Influencer Market
- 76% of Gen Z follow at least one influencer on social media
- 66% of Gen Z will buy a product endorsed by an influencer
GAMING AND ESPORTS
- 87% of Gen Z play video games weekly
- 68% of Gen Z watch gaming content
- 64% of Twitch users buy products based on an influencer recommendation
FOUNDATION/CHARITY
- 67% of Gen Z expect brands to be a force for positive change
- 57% of Gen Z care if the proceeds from their purchase is given to charity
- 55% of Gen Z pick brands because they’re eco-friendly and socially responsible
TALENT REPRESENTATION
- We are a highly motivated, proven, and hands-on management team where we help in every aspect of our clients’ professional careers, providing advice and using our relationships to their benefit.
- Through day-to-day management, brand marketing, training guidance, recruitment strategy, and vetting of business opportunities, we ensure success and growth for all of our clients.
- Our focus is to work with elite and generational talent to build their brand throughout their entire playing career and on. One of the key services is to manage, negotiate, and execute the most appealing paid endorsements and business opportunities based on each individual client.
BRAND STRATEGY & CONSULTING
- We partner with brands, agencies, early-state companies, and nonprofits on talent strategy for personal appearances, speaking engagements, endorsements, licensing, campaigns, product launches, investments, and philanthropic endeavors.
- We develop an integrated brand positioning and growth strategy by optimizing channels of customer acquisition by managing spend allocation and balancing paid, owned, and earned media.
- Consulting for Schools: We collaborate with athletic departments, sports teams, and collectives by keeping administrators up-to-date on the current NIL landscape, as well as advise them on how to guide their student-athletes to success on and off the field.
